Portfolio

Full, unabridged résumé

Joey Dubé

COO & Founding Partner | AI Commercialization, Product Strategy, Revenue Ops & Enterprise Partnerships | Synthetic Media / Computer Vision

He / HimInsight.AiAtlanta, Georgia, United StatesMe@JoeyDube.comLinkedIn

Profile

The bridge layer

I build and scale digital products, communities, commercialization systems, and GTM engines at the intersection of technology, creativity, and human connection.

For 25+ years, I’ve worked across enterprise IT, digital banking, telecom, social platforms, creator ecosystems, marketing leadership, and AI commercialization. My strength is the bridge layer: turning complex technology into products people can understand, trust, adopt, and pay for.

My foundation comes from leadership, service management, support systems, training, workforce planning, onboarding, requirements gathering, and cross-functional execution. That discipline shows up in clear systems, documentation, accountable teams, and products that survive contact with users.

At Perry Street Software / SCRUFF, I helped scale a global social platform from 1M to 15M+ users through growth marketing, product feedback loops, brand storytelling, publicity, event strategy, community engagement, retention, and international expansion. That taught me how identity, trust, culture, and product utility create durable adoption.

Today, as COO & Founding Partner of the InsightFace / Picsi.Ai ecosystem, I commercialize facial recognition, computer vision, and synthetic-media research into monetized consumer and enterprise products. I lead product strategy, SaaS monetization, B2B licensing, revenue operations, partnerships, UI/UX, customer experience, documentation, compliance, IP protection, safety policy, and community-led growth. I built the B2C and B2B model from the ground up: subscriptions, API access, self-hosted deployments, credit/token economics, licensing, and usage grown to 5M+ monthly API calls.

  • Translate technical capability into products, positioning, pricing, packaging, and adoption
  • Build growth systems across community, content, partnerships, publicity, events, SEO/ASO, lifecycle messaging, and creator advocacy
  • Connect product, marketing, operations, legal, support, and engineering so companies move quickly without chaos
  • Turn user feedback, market signals, and operational friction into better product decisions
  • Build responsible practices around trust, safety, inclusion, policy, documentation, and brand risk

I’m most valuable where emerging technology needs to become commercially real: AI products, creator tools, social platforms, SaaS businesses, entertainment technology, and product ecosystems.

I care about technology that expands what people can create, understand, and share. The best products feel accessible, earn trust, build community, and create new possibilities.

1999 — Present

Complete experience

Every role and supplied achievement, without portfolio abridgment.

Chief Operating Officer & Founding Partner

Insight.Ai (InsightFace / Picsi.Ai Ecosystem) Full-time

April 2023 — PresentCurrentAtlanta, GA / Remote

Operational leader and founding partner responsible for transforming a niche AI research foundation into a commercially viable, multi-platform generative AI business spanning consumer products, enterprise licensing, and proprietary developer integrations. Direct daily operations, corporate strategy, go-to-market execution, product vision, marketing, revenue operations, community engagement, partner development, compliance, and commercialization for a high-growth company operating at the intersection of facial recognition, synthetic media, and creator tooling. Draw on 25+ years of experience across enterprise IT operations, global platform growth, marketing leadership, and creative media to build the business, legal, product, and operational infrastructure required to scale in the generative AI sector.

Commercialization, B2B Sales & Platform Economics

  • Commercialized raw deep learning and computer vision research into a monetized, market-ready SaaS and enterprise platform, bridging the gap between highly technical model development and accessible, revenue-generating consumer and B2B offerings.
  • Direct all daily operations across product, marketing, commercialization, partnerships, customer experience, documentation, and strategic planning, serving as the principal operational counterpart to the founder/CEO and complementing core technical innovation with business execution, productization discipline, and market expansion.
  • Built and scaled a dual-track B2C and B2B operating model serving both individual creators and enterprise buyers, including freemium and paid consumer subscriptions as well as enterprise-grade API licensing, self-hosted deployments, and commercial model access for strategic partners.
  • Designed and implemented tiered subscription and monetization frameworks across the ecosystem, including Basic, Pro, and Ultra plans, while also architecting a dual-currency model using daily credits and permanent tokens to align platform economics with variable AI compute cost.
  • Engineered platform pricing and economic architecture described as supporting 50%+ gross margins, including dynamic server-side pricing logic tied to upstream model choice, resolution, and generation type.
  • Reduced billing risk by moving pricing enforcement and token validation to the backend rather than trusting client-side payloads.
  • Built the enterprise licensing and partnership motion from the ground up, negotiating and managing commercial relationships across AI infrastructure, global agency networks, entertainment, experiential media, creator tooling, post-production, cultural institutions, and commercial licensing environments.
  • Managed SaaS and self-hosted deal structures, enterprise procurement complexity, usage-based billing, renewals, and true-up processes, helping grow B2B and enterprise usage from zero to 5M+ aggregate monthly API calls.
  • Navigated enterprise onboarding and cross-border compliance requirements, including large-enterprise supplier marketplace workflows, vendor processes, W-8BEN documentation, and associated international payment and tax requirements.
  • Directed revenue operations across subscriptions, platform purchases, API monetization, and partner arrangements so the business could scale without losing control of pricing integrity, abuse prevention, or margin discipline.

Product Vision, UI/UX Design & Advanced AI Engineering

  • Spearheaded the evolution of the company’s technology from research-oriented tooling into a scalable cross-platform ecosystem, including Web Face Swap Studio / Studio v2, native iOS and macOS applications, a Discord bot, a Google Chrome Extension, and an Adobe Photoshop Plugin.
  • Led end-to-end product strategy, expansion, wireframing, feature conceptualization, and UI/UX design for the Picsi.Ai ecosystem, converting complex model-driven workflows into intuitive, monetizable interfaces for creators and enterprise stakeholders.
  • Designed modern, consumer-friendly product interfaces and interaction patterns using approaches such as master-detail navigation, accordion controls, and glassmorphism-inspired layouts.
  • Drove adoption of proprietary and advanced model capabilities supporting high-resolution, motion-stable face swapping, improved eye-color and skin-tone retention, and low-latency cross-platform facial recognition.
  • Worked across and commercialized technical foundations including InsightFace algorithms and related model stacks such as ArcFace, RetinaFace, SCRFD, InspireFace C/C++ SDK, PyTorch, and MXNet.
  • Led advanced AI product engineering and feature strategy for a proprietary creative capability layer spanning facial-structure refinement, expression control, texture restoration, occlusion repair, mouth-retention logic, age transformation, headshot generation, stylization, high-detail enhancement, and workflow optimization.
  • Developed and positioned a proprietary AI orchestration layer to intelligently combine multiple enhancement capabilities, improve realism, reduce manual parameter tuning, and make advanced creative workflows more accessible to nontechnical users.
  • Oversaw feature development for high-definition image, GIF, and video face swapping, including precision-targeted multi-face workflows capable of swapping up to four distinct identities simultaneously in complex media.
  • Pioneered real-time and on-device AI experiences across the product suite, including live camera face swapping, macOS live screen-capture face swapping, and immersive or stereoscopic VR-oriented face-swap functionality designed to maximize responsiveness, privacy, and performance.
  • Expanded the product beyond deterministic face-swap tooling into generative AI creation, including prompt-based and multi-seed outputs, stylized portrait generation, and workflows that blend generative image models with proprietary facial identity pipelines.
  • Architected an advanced image-generation workflow combining multi-reference text-to-image and image-generation systems with simultaneous face-swap execution in a single user action.
  • Integrated and operationalized multiple third-party and proprietary AI model pathways, including text-to-image, image-to-image, video-generation, multimodal, and facial-identity systems supporting consumer, creator, and enterprise workflows.
  • Built systems and workflows for high-throughput processing described as capable of handling up to 10 simultaneous image, GIF, and video generation requests while preserving performance and operational stability.

Infrastructure, Legal Compliance & IP Governance

  • Architected high-performance operational and backend infrastructure to support rapidly scaling workloads associated with neural-network inference, high-bandwidth visual content delivery, and low-latency global usage patterns, leveraging a strong ITIL and enterprise operations background.
  • Led infrastructure scaling, operational readiness, and localization efforts to support a rapidly growing international user base, enterprise demand, and increasing complexity across desktop, web, mobile, plugin, and community surfaces.
  • Managed quality assurance and product refinement across platforms, identifying UI inconsistencies, edge cases, rendering artifacts, occlusion failures, workflow confusion points, and cross-platform bugs, and coordinating fixes with engineering resources, including offshore teams where applicable.
  • Oversaw the commercial deployment, licensing strategy, and IP positioning of proprietary deep learning assets to ensure technical innovation was translated into defendable, differentiated, and monetizable products.
  • Protected intellectual property and licensing boundaries by investigating infringement and preparing or issuing formal cease-and-desist and DMCA actions involving competitors, unauthorized commercial users, and misuse of proprietary model assets.
  • Drafted, refined, and enforced the legal and policy framework surrounding the business, including Terms of Service, Privacy Policies, ethical AI guardrails, community rules, and brand-safety operating policies.
  • Championed ethical AI governance and responsible synthetic media practices by establishing strict guidelines prohibiting NSFW content, harmful deepfakes, unauthorized celebrity likenesses, and other unsafe use cases.
  • Implemented and maintained moderation, automated NSFW detection and warning processes, and broader content-safety controls to support inclusive community standards and responsible AI deployment.
  • Navigated complex payment processor, fraud, app-ecosystem, and platform compliance challenges; successfully appealed and reversed critical payment account restrictions and closures by documenting compliance posture, KYC controls, and misuse-prevention safeguards.

Community Building, Marketing & Digital Growth

  • Built and led customer-facing commercial and growth programs, including creator marketing, viral distribution, community-led amplification, and beta feedback from advanced users.
  • Grew and managed an active Picsi.Ai Discord community as a core product-feedback engine, support layer, and creator ecosystem, helping establish a self-reinforcing loop between user education, product iteration, content virality, and retention.
  • Democratized sophisticated creative workflows for nontechnical users by turning advanced AI and computer vision capabilities into approachable tools focused on storytelling, experimentation, and inclusive digital representation.
  • Directed marketing, community, and outward-facing brand operations, including growth strategy, product messaging, positioning, launch communications, and campaign execution across consumer and enterprise touchpoints.
  • Developed and executed customer acquisition and retention strategies spanning organic, partner-driven, viral, and paid channels; oversaw App Store Optimization, SEO initiatives, keyword-rich web content, A/B testing, ad copy experimentation, and broader growth-marketing systems.
  • Managed outward-facing communication and content operations, including user guides, FAQs, compliance copy, App Store copy, changelogs, blog content, newsletters, media kits, and product marketing materials.
  • Authored comprehensive technical and customer-facing documentation using Markdown, HTML, and other web-ready formats to support onboarding, support deflection, product credibility, and polished brand presentation.
  • Produced, directed, or managed commercial marketing collateral and high-energy sizzle reels for YouTube, social, and partnership contexts to demonstrate platform capabilities and strengthen conversion.
  • Oversaw community engagement and support escalation practices, including tier-3 issue handling, operational incident response, and service continuity during periods of rapid growth and product change.
  • Cultivated strategic partnerships and creator-facing relationships that expanded awareness and demonstrated real-world use of the technology, including notable creator and entertainment-sector collaborations showcasing photorealistic AI integration in digital media contexts.
  • AI Commercialization
  • Product Strategy
  • Enterprise Partnerships
  • Revenue Operations
  • SaaS Monetization
  • B2B Licensing
  • Go-to-Market Strategy
  • Synthetic Media
  • Computer Vision
  • UI/UX Translation
  • Growth Marketing
  • Ethical AI Governance
  • IP Enforcement
  • Operational Infrastructure
  • Community-Led Growth

Principal Consultant & Strategist

VisionaryVerve Full-time

2018 — 20235 yearsHybrid

Scope and outcomes

  • Infused strategic initiatives across a vibrant array of industries such as crypto, mobile network testing, app performance evaluation, and survey research with a spirit of innovation and brilliance in each domain.
  • Launched a thriving crypto venture by skillfully optimizing resources and deploying avant-garde strategies to attain ambitious objectives, profitability, and a commanding market presence.
  • Orchestrated comprehensive QA projects to scrutinize mobile network providers' (AT&T, Verizon, T-Mobile, and Sprint) coverage, data speeds, and service reliability, delivering compelling insights and sparking industry enhancements.
  • Collaborated with mobile app developers to elevate app functionality, performance, and user experience, employing a mastery of QA, QC, and UX to pinpoint and resolve issues, contribute to design refinements, and ensure seamless experiences across diverse genres and platforms.
  • Devised, carried out, and dissected survey projects for clients delving into public opinion on a spectrum of global issues, utilizing sophisticated statistical techniques to generate precise and actionable insights, and presenting results in crisp, coherent reports tailored to client requirements.
  • Nurtured enduring professional relationships with clients and partners, cultivating an environment of trust, collaboration, and mutual growth, leading to repeat business and lasting partnerships.
  • Steered all facets of project execution and expansion, showcasing exceptional organizational prowess, visionary leadership, and adaptability in a dynamic and fiercely competitive market.
  • Data Analysis
  • Quality Assurance (QA)
  • Market Research
  • Strategic Planning
  • Mobile Network Testing
  • Project Execution

Vice President of Marketing

Perry Street Software (SCRUFF) Full-time

2012 — 20186 yearsGreater New York City Area / Hybrid

Scope and outcomes

  • Championed PSS Social Media app to foster GBT community user growth from 1M to 15M+ worldwide.
  • Led marketing team to develop customer acquisition/retention strategies and execute successful events, increasing brand awareness/downloads.
  • Developed product marketing team/initiatives/metrics to drive user acquisition/retention.
  • Executed direct install campaigns.
  • Developed reengagement messaging (e.g., MET/in-app/winback).
  • Recommended product changes (e.g., Travel/Events functionality adoption).
  • Analyzed event impact (RSVPs/budgets/usage/feedback).
  • Expanded Powered by events program to new markets (e.g., LatAm/Western Europe/India/Australia/Tokyo/Taipei).
  • Grew BenevolAd/social good adoption in US.
  • Recommended product positioning/branding/pricing for highest long-term market share.
  • Managed aggressive budget/negotiated ad/sponsorship contracts/identified low-cost visibility/traffic opportunities.
  • Conducted market research to adjust strategy to market/competitive changes.
  • Identified product target markets using research/demographics/lifestyle survey data.
  • Developed B2B marketing/communication plans for long-term partners.
  • Increased consumer retention through reactivation campaigns.
  • Produced media kits showcasing key analytics/demographics for sales presentations.
  • Published engaging social media content (product marketing materials).
  • Added Spanish/Portuguese as supported social media content.
  • Increased social media engagement/followers through benchmarking/measurement/optimization.
  • Explored new social media content delivery methods (e.g., Facebook Live Moments).
  • Developed social media promotion sweepstakes process.
  • Secured hundreds of major media integrations/placements through industry connections/PR expertise.
  • Launched Spanish/Portuguese social media content
  • Led and directed media shoots to increase executive visibility/share company stories.
  • Positioning (Marketing)
  • Branding & Identity
  • Storytelling
  • Publicity
  • Event Production
  • Customer Acquisition
  • Growth Hacking
  • Cross-Functional Leadership

IT Operations Manager

Ellucian Full-time

2008 — 20124 yearsOrlando, Florida Area / On-site

Scope and outcomes

  • Managed and led a team of 95-205 Tier I and II IT Helpdesk analysts, both locally and remotely, providing technical support to 65+ Higher Education client locations across the US and internationally.
  • Developed and executed workforce planning strategies for large, complex teams, including scheduling and staffing for incoming phone calls and emails, capacity management, and trend analysis, to ensure continuity of business operations and maintain high levels of service quality.
  • Oversaw candidate vetting, interviewing, and hiring process, ensuring the hiring of high-quality employees.
  • Delivered comprehensive onboarding for new hires and ongoing change training for existing employees, having restructured and recreated myself, the training program for SunGard Higher Education products and tools, including Blackboard, Angel, WebCT, HDO, and Service-Now.
  • Developed and implemented ITIL service level management practices, ongoing quality assurance methodologies, and performance appraisal programs for employees, resulting in improved service quality, exceeded key performance indicators, and customer satisfaction.
  • Provided technical support and navigation assistance to faculty, staff, and students with MS Windows and MAC operating systems, MS Office Suite, and CRM systems such as Banner, PeopleSoft, Datatel, and Luminus.
  • Assisted faculty and staff in designing and managing their online courses and supported students in accessing and navigating their course content, which was delivered via various Learning Management Systems such as Blackboard, Angel, and WebCT.
  • Candidate Selection
  • Training & Development
  • Workforce Planning
  • New Hire Processes
  • Technical Support
  • ITIL
  • Service-Now
  • PeopleSoft
  • WebCT

Technical Client Services Manager

Fidelity National Information Services Full-time

2007 — 20081 yearOrlando, Florida Area / Hybrid

Scope and outcomes

  • Interfaced with clients to understand their electronic recording needs, and gathered and documented requirements for custom recording software and reporting needs.
  • Facilitated the onboarding process for new clients to Aptitude Solutions' custom software, which allows Clerk of Courts and other county offices across the country to scan and record official documents.
  • Provided training, guidance, and hands-on support during the implementation phase, including migration of clients' existing data and integration with our custom software for a smooth transition.
  • Designed, developed, and implemented custom Crystal Reports with an Oracle/SQL database backend, based on client requirements.
  • Provided ongoing technical support and troubleshooting to maximize clients' utilization of Aptitude Solutions' software.
  • Handled any issues that arose with implemented software, and met the needs and requests of county clients.
  • Documented and tracked issues, and performed maintenance and troubleshooting on the customer's databases using SQL and HORA.
  • Requirements Gathering
  • Crystal Reports
  • SQL
  • Client Onboarding
  • Technical Support
  • Database Maintenance

Network Operations Center (NOC) Lead II

Sprint Nextel Full-time

2006 — 20071 yearOrlando, Florida Area / Hybrid

Scope and outcomes

  • Successfully led and scheduled a team of 25+ Tier 1 technical staff in the NOC and technical support teams, streamlining workflow and trouble ticket resolution processes, resulting in increased efficiency and faster resolution times.
  • Monitored team performance against metrics and oversaw the development and training of technical support representatives, fostering a culture of continuous improvement and ensuring high-quality service delivery and team success.
  • Ensured accuracy and integrity of network trouble ticket documentation in CTMS and NTM, enabling faster resolution times.
  • Successfully collaborated with RF Engineering groups, Provisioning, Field Engineering and Operations personnel, Software Support, Switch and Network Operations to effectively troubleshoot and resolve complex and escalated technical issues for iDEN and CDMA network customers, while providing technical support for the enhanced services process within aggressive SLAs.
  • Prepared comprehensive reports to analyze service failure trends and service availability issues.
  • Cross-functional Team Leadership
  • Workflow Streamlining
  • Technical Expertise
  • CDMA
  • iDEN
  • Telecommunications
  • Ticket Management

Internet Project Manager

Citibank N.A. Full-time

2001 — 20065 yearsJacksonville, Florida Area / Hybrid

Scope and outcomes

  • Led project management for Credit Card and Retail Banking digital initiatives, ensuring optimal customer experience and operational readiness.
  • Authored functional requirements for major, minor, and maintenance internet and mobile projects, and participated in walkthroughs of business and functional requirements and designs.
  • Drove digital strategic planning and roadmap development through the identification, analysis, and implementation of new and enhanced digital servicing functionality.
  • Managed vendor relationships to ensure delivery against customer experience and operational service levels.
  • Developed processes and procedures for new and existing internet products, initiated revenue generating email capture procedures, and created comprehensive packages of procedural text documents and related process flows.
  • Presented issues and processes to Senior Leadership teams throughout Citi.
  • Collaborated with cross-functional teams to ensure project timelines and deliverables were met and project risks were identified and mitigated.
  • Evaluated and incorporated emerging web technologies to enhance digital products and services, tracked web metrics and engagement, and maintained knowledge of web and e-commerce trends.
  • Developed and implemented strategic plans for new online banking and credit card services, as well as enhancements to existing services, resulting in increased customer engagement and revenue growth.
  • Conducted market research and stayed up-to-date on industry trends to identify opportunities for innovation, led cross-functional teams to execute projects, and ensured that online services met regulatory and compliance standards.
  • Oversaw the development, implementation, and maintenance of web-based projects and applications, created and managed databases, developed and managed web-based applications, and managed teams of developers.
  • Provided technical support to end-users.
  • Project Management
  • Strategic Planning
  • Requirements Gathering
  • Digital Innovation
  • Vendor Management
  • Web Technologies

Tier II Helpdesk Analyst

Citibank N.A. Full-time

January 1999 — January 20012 years, 1 monthJacksonville, Florida Area

Scope and outcomes

  • Provided phone and email assistance to internal customer inquiries within defined integrity standards.
  • Provided on-line problem resolution where possible and escalate as appropriate.
  • Created trouble reports to document the customer's problem/issue and assign them to appropriate support areas.
  • Interfaced with various organizations to resolve/escalate trouble reports.
  • Escalated Severity 1 trouble reports; established meet-me-lines, performed paging notification, documented progress, created Critical Issues Log.
  • Managed personal and group trouble report queues.
  • Responsible for ID/password administration through User Manager and Enterprise Administrator for Active Directory, UNIX, Apollo, Novell, International Bank Systems, and Total Systems domains and systems.
  • Maintained and monitored client/server network throughout the United States and Canada.
  • Supported UNIX, Novell, Windows NT, Windows 2000, Tandem, Internet Explorer, Outlook, Apollo, TSYS, Remedy and Microsoft Exchange Server users with troubleshooting and usability issues.
  • Assisted with upgrade to Remedy 5.5 for multi-office business. Performed UAT testing and data mining for script creation.
  • Resolved computer related difficulties/problems for internal personnel.
  • UNIX
  • Remedy
  • System Administration
  • Windows NT/2000
  • Active Directory
  • Technical Support

Technical Support Trainer

Citibank N.A. Full-time

1999 — 20001 yearJacksonville, Florida Area / On-site

Scope and outcomes

  • Led the development and delivery of technical training programs that enhanced 300+ customer support representatives' knowledge of credit card products, services, and systems. The comprehensive training resulted in a 25% increase in customer satisfaction and a 15% reduction in call handling times.
  • Revamped new hire and ongoing training by designing classroom-style, on-the-job, and e-learning modules. The blended approach improved training effectiveness by over 30%.
  • Evaluated training and provided data-driven recommendations that strengthened programs and filled skills gaps. Feedback and suggestions led to quickly updating materials to match industry changes and company needs.
  • Collaborated cross-functionally to deliver a world-class learning experience. Working with IT, product, and customer service teams ensured training relevance while surfacing and resolving technical issues.
  • Delivered customer-facing support and education on credit card offerings. Answered questions, troubleshot issues, and developed programs that boosted customers' digital literacy and service utilization.
  • Recognized as a training and development leader adept at optimizing organizational performance through people and process excellence. Aptitude for staying ahead of trends and leveraging innovative techniques to achieve goals.
  • Ticket Management
  • Escalation Resolution
  • System Administration
  • Remote Troubleshooting
  • Training & Development
  • Instructional Design

Connected capabilities

Skills

  • AI Commercialization
  • Product Strategy
  • Revenue Operations
  • Enterprise Partnerships
  • SaaS Monetization
  • Go-to-Market Strategy
  • Strategic Partnerships
  • Synthetic Media
  • Computer Vision
  • Generative AI
  • Responsible AI Governance
  • IP Enforcement
  • UI/UX Translation
  • Product Operations
  • B2B Licensing
  • Growth Marketing
  • Community-Led Growth
  • Customer Acquisition
  • Brand Storytelling
  • Publicity
  • Event Strategy
  • Community Engagement
  • Data-Driven Marketing
  • Strategic Planning
  • Cross-Functional Leadership
  • Workflow Streamlining
  • IT Service Management
  • Requirements Gathering
  • Project Management
  • Workforce Planning
  • Training & Development
  • Technical Support
  • System Administration
  • Telecommunications
  • Quality Assurance
  • Market Research

Credentials

Certifications

ITIL Practitioner

APM Group

Issued Jan 2008Credential ID APMG-ITILP-JD-2008-2452418

IT Information Library Foundations Certification (ITIL)

Office of Government Commerce

Issued Jan 2007Credential ID ITIL-F-JD-2007-1156161

CompTIA A+ Certification

CompTIA

Issued Jan 2006Credential ID COMP00631810469
“Joey has transformed the support function at SCRUFF to become second to none amongst mobile consumer software companies. He has an irrepressible optimism and is a pleasure to work with.”
Eric SilverbergCEO, Perry Street Software (SCRUFF)