About
Marketing & Tech Enthusiast 🔹 Transforming the Digital Landscape with 25+ Years of Experience 🔹 Passionate about Storytelling, Innovation, Inclusivity, and Impact
From the early days of the internet to the latest advancements in mobile applications, I've been at the forefront of the ever-evolving digital world for over 25 years. As a marketing and tech expert, I blend creativity, technical know-how, and transformational leadership to drive success in the social networking space, championing inclusivity and diversity across the tech and creative sectors.
🚀 My journey in a nutshell:
- Grew user base from 1 million to 15+ million in 6 years at a recent post
- Implemented data-driven event and marketing campaigns, boosting user expansion and customer loyalty
- Consistently an early adopter of new technologies, media, and socializing
🙌 Why I love what I do:
I believe in the power of storytelling, and that technology has the potential to improve our lives and create meaningful connections. My enthusiasm for helping people get the most out of new tech drives my commitment to crafting user-friendly and innovative solutions.
💡 Areas of expertise:
- Brand storytelling
- Community building
- Product development
- Event coordination
- Budget optimization
- Partnership development
🎯 What I'm looking for:
I'm excited to collaborate with innovative organizations and thought leaders in:
- Creative industries
- Social media
- Social networking
- Technology adoption
- Fostering community
- AI
My goal is to apply my expertise and passion within diverse creative contexts, fostering a more inclusive and diverse future. If you share similar interests or have a question related to my expertise, let's connect and discuss potential collaborations or simply exchange insights on the latest industry trends. Together, we can create a future that embraces technology and fosters inclusivity.
Experience
Chief Operating Officer and Founding Partner
Insight.Ai · Full-time
Aug 2023 - Present · 2 yrs 4 mos · Hybrid
- Joined as founding partner and elevated to COO of this trailblazing AI startup pioneering new deep learning techniques that enable revolutionary generative technology with immense disruptive potential.
- Oversee daily operations, marketing, community engagement, corporate strategy, and product vision for this high-growth company at the frontier of AI innovation.
- Lead commercialization and go-to-market of Insight.Ai's core deep learning platform, which leverages advanced neural networks to analyze and interpret visual data, then generate striking new synthetic content unlike anything created before.
- Strategically guide positioning of Insight.Ai's offerings in the red-hot generative AI sector projected to reach $110B+ within a decade, competing with and aiming to surpass emerging rivals.
- Foster an ethical, inclusive culture that responsibly develops AI advancing human creativity, imagination, and communication without harmful real-world impacts, cementing Insight.Ai as a leader in socially positive technology.
- Devise omnichannel distribution, viral acquisition practices, and strategic partnerships to propel adoption among creators, enterprises, agencies, and platforms hungry for next-generation generative content capabilities.
- Architect high-performance infrastructure, systems, and workflows to support rapidly scaling demand for Insight.Ai's services as early viral traction gives way to exponential user growth in the 6-12 months ahead.
- Act as founding lieutenant to the ingenious founder/CEO, complementing their technological expertise with business acumen, operational excellence, product commercialization, and community engagement essential for this promising startup poised to disrupt several massive industries.
Skills: Growth Hacking · Community Engagement · Branding & Identity · Marketing · Artificial Intelligence (AI) · Product Vision · Strategic Planning
Principal Consultant & Strategist
VisionaryVerve · Full-time
2018 - 2023 · 5 yrs · Hybrid
- Infused strategic initiatives across a vibrant array of industries such as crypto, mobile network testing, app performance evaluation, and survey research with a spirit of innovation and brilliance in each domain.
- Launched a thriving crypto venture by skillfully optimizing resources and deploying avant-garde strategies to attain ambitious objectives, profitability, and a commanding market presence.
- Orchestrated comprehensive QA projects to scrutinize mobile network providers' (AT&T, Verizon, T-Mobile, and Sprint) coverage, data speeds, and service reliability, delivering compelling insights and sparking industry enhancements.
- Collaborated with mobile app developers to elevate app functionality, performance, and user experience, employing a mastery of QA, QC, and UX to pinpoint and resolve issues, contribute to design refinements, and ensure seamless experiences across diverse genres and platforms.
- Devised, carried out, and dissected survey projects for clients delving into public opinion on a spectrum of global issues, utilizing sophisticated statistical techniques to generate precise and actionable insights, and presenting results in crisp, coherent reports tailored to client requirements.
- Nurtured enduring professional relationships with clients and partners, cultivating an environment of trust, collaboration, and mutual growth, leading to repeat business and lasting partnerships.
- Steered all facets of project execution and expansion, showcasing exceptional organizational prowess, visionary leadership, and adaptability in a dynamic and fiercely competitive market.
Skills: Data Analysis · Quality Assurance (QA) · Market Research · Strategic Planning · Mobile Network Testing · Project Execution
Vice President of Marketing
Perry Street Software (SCRUFF) · Full-time
2012 - 2018 · 6 yrs · Greater New York City Area · Hybrid
- Championed PSS Social Media app to foster GBT community user growth from 1M to 15M+ worldwide.
- Led marketing team to develop customer acquisition/retention strategies and execute successful events, increasing brand awareness/downloads.
- Developed product marketing team/initiatives/metrics to drive user acquisition/retention.
- Executed direct install campaigns.
- Developed reengagement messaging (e.g., MET/in-app/winback).
- Recommended product changes (e.g., Travel/Events functionality adoption).
- Analyzed event impact (RSVPs/budgets/usage/feedback).
- Expanded Powered by events program to new markets (e.g., LatAm/Western Europe/India/Australia/Tokyo/Taipei).
- Grew BenevolAd/social good adoption in US.
- Recommended product positioning/branding/pricing for highest long-term market share.
- Managed aggressive budget/negotiated ad/sponsorship contracts/identified low-cost visibility/traffic opportunities.
- Conducted market research to adjust strategy to market/competitive changes.
- Identified product target markets using research/demographics/lifestyle survey data.
- Developed B2B marketing/communication plans for long-term partners.
- Increased consumer retention through reactivation campaigns.
- Produced media kits showcasing key analytics/demographics for sales presentations.
- Published engaging social media content (product marketing materials).
- Added Spanish/Portuguese as supported social media content.
- Increased social media engagement/followers through benchmarking/measurement/optimization.
- Explored new social media content delivery methods (e.g., Facebook Live Moments).
- Developed social media promotion sweepstakes process.
- Secured hundreds of major media integrations/placements through industry connections/PR expertise.
- Launched Spanish/Portuguese social media content
- Led and directed media shoots to increase executive visibility/share company stories.
Skills: Positioning (Marketing) · Branding & Identity · Storytelling · Publicity · Event Production · Customer Acquisition · Growth Hacking · Cross-Functional Leadership
IT Operations Manager
Ellucian · Full-time
2008 - 2012 · 4 yrs · Orlando, Florida Area · On-site
- Managed and led a team of 95-205 Tier I and II IT Helpdesk analysts, both locally and remotely, providing technical support to 65+ Higher Education client locations across the US and internationally.
- Developed and executed workforce planning strategies for large, complex teams, including scheduling and staffing for incoming phone calls and emails, capacity management, and trend analysis, to ensure continuity of business operations and maintain high levels of service quality.
- Oversaw candidate vetting, interviewing, and hiring process, ensuring the hiring of high-quality employees.
- Delivered comprehensive onboarding for new hires and ongoing change training for existing employees, having restructured and recreated myself, the training program for SunGard Higher Education products and tools, including Blackboard, Angel, WebCT, HDO, and Service-Now.
- Developed and implemented ITIL service level management practices, ongoing quality assurance methodologies, and performance appraisal programs for employees, resulting in improved service quality, exceeded key performance indicators, and customer satisfaction.
- Provided technical support and navigation assistance to faculty, staff, and students with MS Windows and MAC operating systems, MS Office Suite, and CRM systems such as Banner, PeopleSoft, Datatel, and Luminus.
- Assisted faculty and staff in designing and managing their online courses and supported students in accessing and navigating their course content, which was delivered via various Learning Management Systems such as Blackboard, Angel, and WebCT.
Skills: Candidate Selection · Training & Development · Workforce Planning · New Hire Processes · Technical Support · ITIL · Service-Now · PeopleSoft · WebCT
Technical Client Services Manager
Fidelity National Information Services · Full-time
2007 - 2008 · 1 yr · Orlando, Florida Area · Hybrid
- Interfaced with clients to understand their electronic recording needs, and gathered and documented requirements for custom recording software and reporting needs.
- Facilitated the onboarding process for new clients to Aptitude Solutions' custom software, which allows Clerk of Courts and other county offices across the country to scan and record official documents.
- Provided training, guidance, and hands-on support during the implementation phase, including migration of clients' existing data and integration with our custom software for a smooth transition.
- Designed, developed, and implemented custom Crystal Reports with an Oracle/SQL database backend, based on client requirements.
- Provided ongoing technical support and troubleshooting to maximize clients' utilization of Aptitude Solutions' software.
- Handled any issues that arose with implemented software, and met the needs and requests of county clients.
- Documented and tracked issues, and performed maintenance and troubleshooting on the customer's databases using SQL and HORA.
Skills: Requirements Gathering · Crystal Reports · SQL · Client Onboarding · Technical Support · Database Maintenance
Network Operations Center (NOC) Lead II
Sprint Nextel · Full-time
2006 - 2007 · 1 yr · Orlando, Florida Area · Hybrid
- Successfully led and scheduled a team of 25+ Tier 1 technical staff in the NOC and technical support teams, streamlining workflow and trouble ticket resolution processes, resulting in increased efficiency and faster resolution times.
- Monitored team performance against metrics and oversaw the development and training of technical support representatives, fostering a culture of continuous improvement and ensuring high-quality service delivery and team success.
- Ensured accuracy and integrity of network trouble ticket documentation in CTMS and NTM, enabling faster resolution times.
- Successfully collaborated with RF Engineering groups, Provisioning, Field Engineering and Operations personnel, Software Support, Switch and Network Operations to effectively troubleshoot and resolve complex and escalated technical issues for iDEN and CDMA network customers, while
providing technical support for the enhanced services process within aggressive SLAs.
- Prepared comprehensive reports to analyze service failure trends and service availability issues.
Skills: Cross-functional Team Leadership · Workflow Streamlining · Technical Expertise · CDMA · iDEN · Telecommunications · Ticket Management
Citibank N.A.
7 yrs 1 mo · Jacksonville, Florida Area
Internet Project Manager
Full-time
2001 - 2006 · 5 yrs · Hybrid
- Led project management for Credit Card and Retail Banking digital initiatives, ensuring optimal customer experience and operational readiness.
- Authored functional requirements for major, minor, and maintenance internet and mobile projects, and participated in walkthroughs of business and functional requirements and designs.
- Drove digital strategic planning and roadmap development through the identification, analysis, and implementation of new and enhanced digital servicing functionality.
- Managed vendor relationships to ensure delivery against customer experience and operational service levels.
- Developed processes and procedures for new and existing internet products, initiated revenue generating email capture procedures, and created comprehensive packages of procedural text documents and related process flows.
- Presented issues and processes to Senior Leadership teams throughout Citi.
- Collaborated with cross-functional teams to ensure project timelines and deliverables were met and project risks were identified and mitigated.
- Evaluated and incorporated emerging web technologies to enhance digital products and services, tracked web metrics and engagement, and maintained knowledge of web and e-commerce trends.
- Developed and implemented strategic plans for new online banking and credit card services, as well as enhancements to existing services, resulting in increased customer engagement and revenue growth.
- Conducted market research and stayed up-to-date on industry trends to identify opportunities for innovation, led cross-functional teams to execute projects, and ensured that online services met regulatory and compliance standards.
- Oversaw the development, implementation, and maintenance of web-based projects and applications, created and managed databases, developed and managed web-based applications, and managed teams of developers.
- Provided technical support to end-users.
Skills: Project Management · Strategic Planning · Requirements Gathering · Digital Innovation · Vendor Management · Web Technologies
Tier II Helpdesk Analyst
Jan 1999 - Jan 2001 · 2 yrs 1 mo
- Provided phone and email assistance to internal customer inquiries within defined integrity standards.
- Provided on-line problem resolution where possible and escalate as appropriate.
- Created trouble reports to document the customer's problem/issue and assign them to appropriate support areas.
- Interfaced with various organizations to resolve/escalate trouble reports.
- Escalated Severity 1 trouble reports; established meet-me-lines, performed paging notification, documented progress, created Critical Issues Log.
- Managed personal and group trouble report queues.
- Responsible for ID/password administration through User Manager and Enterprise Administrator for Active Directory, UNIX, Apollo, Novell, International Bank Systems, and Total Systems domains and systems.
- Maintained and monitored client/server network throughout the United States and Canada.
- Supported UNIX, Novell, Windows NT, Windows 2000, Tandem, Internet Explorer, Outlook, Apollo, TSYS, Remedy and Microsoft Exchange Server users with troubleshooting and usability issues.
- Assisted with upgrade to Remedy 5.5 for multi-office business. Performed UAT testing and data mining for script creation.
- Resolved computer related difficulties/problems for internal personnel.
Skills: UNIX · Remedy · System Administration · Windows NT/2000 · Active Directory · Technical Support
Technical Support Trainer
Full-time
1999 - 2000 · 1 yr · On-site
- Led the development and delivery of technical training programs that enhanced 300+ customer support representatives' knowledge of credit card products, services, and systems. The comprehensive training resulted in a 25% increase in customer satisfaction and a 15% reduction in call handling times.
- Revamped new hire and ongoing training by designing classroom-style, on-the-job, and e-learning modules. The blended approach improved training effectiveness by over 30%.
- Evaluated training and provided data-driven recommendations that strengthened programs and filled skills gaps. Feedback and suggestions led to quickly updating materials to match industry changes and company needs.
- Collaborated cross-functionally to deliver a world-class learning experience. Working with IT, product, and customer service teams ensured training relevance while surfacing and resolving technical issues.
- Delivered customer-facing support and education on credit card offerings. Answered questions, troubleshot issues, and developed programs that boosted customers' digital literacy and service utilization.
- Recognized as a training and development leader adept at optimizing organizational performance through people and process excellence. Aptitude for staying ahead of trends and leveraging innovative techniques to achieve goals.
Skills: Ticket Management · Escalation Resolution · System Administration · Remote Troubleshooting · Training & Development · Instructional Design
